Adaptive & resilient is the formula for Sharon’s successful business during #COVID19 – diversifying customer base and expanding to Squared new markets.
She is only one of countless women who lead in small business recovery. #SheTrades on #IWD2021, and everyday.
she said “I adapted my business strategy during COVID-19 to be less dependent on local supermarkets as our main buyers. I now look to engage hotels and restaurants as buyers, and expand beyond Rwanda to East Africa”.